Here are some reasons why you ought to have a marketing strategy:
- It can lessen your time to weigh things. If the issue is not in-line with your marketing strategy, then you can easily brush it off or have it in a separate list for future use.
- It can be your road map and can help you focus and direct all your energies to that goal.
- It can give you an edge over your competitors. We heard of business tactics failing now and then simply because there is no business strategy in place.
Source: The Simple Advantages Of Having A Marketing Strategy