Jennifer Shaheen explains (in Smal Business Trends) how these cliques evolve into what we currently know as niche or markets. She explains 3 rules of how cliques work and the things you need to see to get the full picture of…
Here are 3 trends to position your business for the coming year. Maximize the power of the most recent mobile technology and apps. What apps are you using for your business? Are you getting more clients through SMS marketing? Are…
Here is an excellent article on how and when to use pop-ups in your site. Mauro D Andrea has it well said in unbounce.com the downside of pop-ups, how to optimize your email subscription using pop-ups, and the don’t of…
Do you have a wellness plan in your business? Employers Say Wellness Programs Work Does customer engagement matters for you? 6 Steps for Excellent Customer Engagement Confused of what you read online? Know how to separate fact and fiction online…
Now that more and more people are using SMS. Make use of it and reach out to your customers with SMS. Here are three simple steps to start your SMS marketing campaign: Build a list to market. Make use of…
Learn how to get a sale without closing a sale. Closing a sale is not your goal. Closing a sale, however, would be a natural outcome if your focus is to provide solutions to your prospects or clients. And the…
Unique selling point is not about being the cheapest. Selling in a very cheap price can be a marketing tactic; yet it is not a unique selling point. There are arenas where being the cheapest can work as a valuable…