Have you ever wondered how and why other businesses get more customers than you do? Here are some tips to find news customers and increase sales.
- Understand Your Target Audience – Do market research. “Attracting more customers is really about listening to their needs” says Paige Arnof-Fenn, founder and CEO of Mavens & Moguls.
- Find Out Who Your Current Customers Are – Conduct a survey. Know your customers and segment the market in any way including by demographics, psychographics, ethnograpics and buying habits.
- Define the Market for Your Product – Know who the gatekeepers and influencers are. Determine which key messages, features and benefits matter to each potential market.