Color is very important for business. For an ad to be effective, the color combination is very important. For a business website, colors play an important role to portray an image to your site’s visitors. In marketing, colors can be a leverage in attracting your target market. Though colors are used and understood differently depending on culture, location or climate, and educational background – colors have an influence into people.
Below are some links that may help you decide on what color to choose for your business; they serve as guide and nothing else. If you have a color in mind; stick with it regardless of its meaning. You know your business more than we do.
- You can find some ideas on how colors are used in business here: http://www.empower-yourself-with-color-psychology.com/color-meanings-in-business.html.
- See how colors can vary in different target markets: http://www.empower-yourself-with-color-psychology.com/target-markets.html.
- How colors can attract sales: https://www.ibizleverage.com/how-colors-can-attract-sales/