More and more studies have shown that businessmen tend to worry more about losing than earning.
The lesson: Do not just show them how much they can earn. Show them how stable it can be to invest or hire your services.
People buy insurances not because of how much they can get on maturity that is after 10-25 years. If earning is all that matters, then they can simply invest to something else that can draw more earning like forex trading. Insurance happens to be appealing to these people because insurance companies happen to promise security and stability in the future.
I wonder if this magic still works in insurance companies though. Reputation is one thing to consider to say the least.
Works at iBizLeverage Web Services, Internet/website marketing company in Cebu Philippines, for SMBs (small- and medium-scale businesses).
