Are your keywords converting? Or are you just hoping that through trial and error they will. Â Take the shortcut through Paid Search (PPC) data.
Why waste time and money when you can figure out in advance? It is wise to gather high-converting keywords through PPC before exhausting all your SEO efforts. Otherwise, you end up with keywords that have less or no conversion at all. After all, it is not just about driving more traffic to your website that matters, but conversion. Direct your time and resources to driving keywords that convert well.
Search Engine Land shares simple steps that can save you time and money.
Say goodbye to keywords that convert poorly. Try the suggested shortcut and see if it helps.